Case Study: Photo Professionnelle Paris
73 pages built for the corporate photography market in Paris, and indexing that blew past expectations: 60 pages in Google's index within 4 days and 494 impressions in the very first week, on a domain created from scratch
The client
Corporate photography in Paris is a market saturated with freelance photographers who all have the same site: a gallery, a contact page, no content. As a result, Google's first page is occupied by directories and booking platforms that take a commission on every job. Photo Professionnelle Paris started from absolute zero: a brand-new domain name, no history, no backlinks. The brief: a site built to take those positions, not one more portfolio. It is our website creation offer applied to a highly local market.
The problem
Nobody searches for a photographer the way they search for a product: people look for a specific service (LinkedIn headshot, executive portrait, team photos, packshot) in a specific place (the 8th arrondissement, the 15th, near their office). A homepage cannot answer both dimensions at once. So the strategy crossed the two: one page per service, one page per arrondissement, and internal linking that connects every intent to a quote. The trap with programmatic sites is fill-in-the-blank text that Google ignores: every district page therefore carries its own local context (business districts, types of companies, travel constraints).
Project roadmap
Keyword research and architecture
Mapping of the Paris market: every type of photo service, every professional intent (LinkedIn, CV, executive, team, event, packshot), every arrondissement. The site structure came out of that research. The two district clusters are deliberately separate: corporate photography and professional photography are not the same query.
Design and service content
Custom mobile-first design, with the elements that close deals in this market: quote within 24 hours, delivery within 48 hours, travel included anywhere in Paris, usage rights included. The 26 service and industry pages are written one by one, including high-value verticals: law firms, film, food, seminars.
Development and district pages
Custom-coded, fast, structured data on every page. The 40 district pages are generated with differentiated local context, never a template duplicated 20 times. A blog launches in parallel to capture upstream informational queries.
Indexing and tracking
Sitemap submitted on launch day, Search Console configured. Measured result 4 days later: 60 pages in the index and 494 impressions already recorded, on commercial queries such as "photographe corporate paris" (corporate photographer Paris) or "trombinoscope entreprise" (company team headshots).
Key actions taken
Custom-coded site
Fast, technically clean, SEO-minded from the first line of code
26 service and industry pages
One page per intent: LinkedIn, CV, executive, team, packshot, verticals
40 district pages
Two separate clusters, local context specific to each page
Built-in quote journey
Quotes within 24 hours and public pricing: a visit becomes a contact
Complete structured data
Service, FAQ and breadcrumbs on every page
Upstream blog
The informational queries that bring in tomorrow’s clients
Measured impact
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