Case Study: Diagnostics Immo
A site built from scratch for a market of 27,000 monthly searches: 34 regulatory guides, 60 city pages and a quote comparison tool, all designed for Google from the first line of code
The client
Property diagnostics in France is a market where everyone searches for the same things: which diagnostics are mandatory, what they cost, how long they stay valid. The head query alone draws 27,100 searches a month. Diagnostics Immo started from nothing: no site, no brand, no history. The brief: a site designed to capture that market, not a brochure to fill in later. It is our website creation offer in its most complete form.
The problem
The competition here is large directories and national networks of certified diagnosticians. A brand-new site has no chance on the head term. So the strategy was architecture: one regulatory guide per diagnostic type, one local page per major city, and a quote comparison tool tying everything together and turning visits into leads. SEO was not added afterwards: it drew the site map.
Project roadmap
Keyword research and architecture
Full market mapping: every diagnostic type, every sale-or-rental combination, every city where demand justifies a page. The site structure came out of that research, not out of a mockup. Regulation checked guide by guide.
Design and regulatory content
Custom mobile-first design. The 34 regulatory guides cover obligations, validity periods, observed prices and penalties: the content visitors look for and Google rewards.
Development and local pages
Custom-coded, fast, structured data on every guide. The 60 city pages each carry their own local context, avoiding the duplicate content that sinks programmatic sites.
Comparison tool, indexing, tracking
Production release, sitemap submitted, Search Console and analytics configured. The quote comparison tool links every page to a concrete action: the site is ready to convert from its first visitor. Position tracking starts on launch day.
Key actions taken
Custom-coded site
Fast, technically clean, SEO-minded from the design stage
34 regulatory guides
One reference page per diagnostic, regulation verified
60 differentiated city pages
Local context for each city, no fill-in-the-blank text
Quote comparison tool
The conversion mechanism built into the heart of the site
Complete structured data
FAQ, Service, breadcrumbs, on every page
Tracking from day one
Search Console, rankings and traffic followed from launch
Measured impact
Ready to accelerate your SEO?
Get a free audit and discover what we can do for your visibility.
Get my free audit →
Ready to grow
your organic traffic?
Get a free SEO / GEO audit of your site. We analyze your strengths, weaknesses, and opportunities, on Google and in AI alike: no commitment, no sales pitch.